theatrical organisation of cyprus+branding
+client
Theatrical Organisation of Cyprus
+date
2013
+category
identity+ branding design
+tech
Adobe illustrator + photosho
+description
The new logo of the Cyprus Theatre Organisation depicts the letter "Θ", the first letter of the word theater, Spectator, Spectacle in Greek language. The viewer discovers through the lines and form of the emblem the ancient theater, symbols of comedy and drama, a human eye and the circular architecture of the main stage of the new building of Cyprus Theatre Organisation. We also took into consideration the new structures of the theater stages, focusing on the simple forms and dynamism of polymorphic materials used in the theater, as well as taken into account the 40-year history of the Cyprus Theatre Organisation, the Theatre and the Cypriot culture.
The simplicity of the design suddenly mutates into a content-rich symbol full of many different meanings depending on the mode and mood that the viewer observes. A collaboration between the svclab (Cyprus University of Technology) and Praxis3.
