+block.twentytwo

+description

Blocktwentytwo initially started as an outlet shop and during 2018 the company decided to start producing their own urban clothing targeted for young active people. The company’s new vision was somewhat associated with the lifestyle of brands like Vans, and this idea required a complete redesign of their brand. The new logo was designed in order to be versatile in terms of applications and it cleverly combines the number “22” and the form of a “block”. Finally, the emblem is combined with customised Helvetica Neue, which makes the logo stylish and readable from any distance.