Welcome to the website of the ERASMUS Intensive Programme 2014 Semiotic theories and Advertising Practices. The current proposed Intensive Erasmus Program, Semiotic theories and Advertising Practices (STAP) is the first one of its kind that brings together University academic experts and researchers to examine the broad subject of Semiotics in the context of Advertising Communication, from a variety of Semiotic perspectives and approaches.
Read more
Develop a 13 days intensive programme for European students of Humanities Arts and multimedia (30 students and up to 10 tutors) and explore the role of Semiotic theories in Advertising Communication. The Faculty of Applied and Fine Arts has a wealth of teaching and expertise within the field of semiotics and visual culture and therefore it is the fit and right choice for the coordination and host of STAP.
Read more
The programme is designed as a 'hands on' programme, comprising theoretical background together with a strong component of application exercises and projects. All subjects follow the sequence theory, application exercises, projects and discussions. Independent work is stimulated, either in classroom or tutored, during and after course. Lectures and all working material, and evaluation will be in English.
